No matter what your day looks like, you deserve a lunch break. That's why with Ben's Original debut TikTok campaign, we wanted to share the message that whether you're a stay-at-home dad or a busy teacher, a warm, satisfying lunch is just 90 seconds away.
I served as the lead writer in the Ben's Ready To Heat campaign, the first of the brand's new messaging: Ben's gives everyone a seat at the table. In the campaign, we wanted to showcase how Ben's pouches could serve up a delicious lunch for every schedule.
Designer: Jennifer Maxwell
Content Creator: Danielle Hurley
Producer: Kelly Schneiders
Editor: Anna Gainer
Creative Director: Jenna Nussbaum