Teaching people to save one smart money move at a time. This go-to-market campaign raised awareness for Santander's new offering: Openbank, a high-yield savings account (HYSA).
To launch the product we developed two video games that told the story of what a high interest option can do for your savings. In one game, players navigated a maze to bank money, then watched the savings pile up after the interest was applied. In the other, players maneuvered a piggy bank to collect coins and years of interest to show the importance of time with a HYSA.
The final product was showcased in activations across the country, with the final presentation featuring a 50-foot LED display controlled by a custom 3.5-foot-tall joystick.
While entertaining, the activation also delivered an educational experience that communicated Openbank's value through narrative-driven content to differentiate the bank in a crowded market and reinforce its position as a leader in financial innovation.
Designers: Jake Silva, TJ Kurek
Associate Copywriter: Anushka Kandachia
CD: Ryan Johnson
Producer: Maya Tank