With a reputation backed by 60 years of coverage, The General is giving people a break when they need it most.
I served as lead content writer on completely rehauling The General's digital content with a new look and feel. Instead of old banners, we gave The General's evergreen content a much-needed makeover with new audience insights and positioning The General as the go-to, empathetic, reliable auto insurance when you just need a break.
Animations
Play to win, with The General.
Banners
Some good, ol' fashioned, evergreen content. For all your auto insurance needs (featuring the one, the only, Shaq).
![](https://cdn.myportfolio.com/90fb7029-c3eb-4620-991c-3753dc1e68bc/98e3bbfe-6560-415b-aaa5-6ca5765c532f_rw_600.jpg?h=e656855fa8b533aa5ed0f7e9f23dbbb1)
![](https://cdn.myportfolio.com/90fb7029-c3eb-4620-991c-3753dc1e68bc/bbc9bba3-ee80-4ce5-a492-d9016ff16445_rw_600.jpg?h=790ba21acd6a8688a158f52e5a762a3d)
![](https://cdn.myportfolio.com/90fb7029-c3eb-4620-991c-3753dc1e68bc/b942b2cb-a8cd-42f3-a62d-bb0929979d9d_rw_600.jpg?h=96c399f53d0db35f01b5de5654cf1549)
Designer: Samantha Green
Animator: Austin Navickis
Creative Director: Cassidy Buzin