With a reputation backed by 60 years of coverage, The General is giving people a break when they need it most.
I served as lead content writer on completely rehauling The General's digital content with a new look and feel. Instead of old banners, we gave The General's evergreen content a much-needed makeover with new audience insights and positioning The General as the go-to, empathetic, reliable auto insurance when you just need a break.
Play to win, with The General.
Some good, ol' fashioned, evergreen content. For all your auto insurance needs (featuring the one, the only, Shaq).
Designer: Samantha Green
Animator: Austin Navickis
Creative Director: Cassidy Buzin